How to Do Off Page SEO?

We’ve gone over the onpage Web Designers and optimization, so let’s move on to the offpage optimization which is what really makes a difference in your site’s ranking. Off Page Optimization is done outside the website in order to increase its performance in search engines for the desired keywords. •  Which websites link to you
•  The number of websites linking to you
•  The Google page rank of the website linking to you
•  The page title of the website linking to you
•  The anchor text used in the link linking to you
•  The number and type of links linking to the website that’s linking to you.
•  The number of outbound links on the website that is linking to you
•  The total number of links on the website that is linking to you
•  Whether or not the websites linking to you are deemed by Google as an authority website.

The major OffPage Optimization techniques are as follows:

1. Link Campaign: One of the important parts of search engine optimization is building of links with the partners. Link building increases link popularity which in turn increases the google page rank of the particular webpage. Link exchange campaign is one of the most important strategies of the Off-Page Optimization.
2. Social networking: Social network service refers to the several online social communities where the members share the similar interests and activities. Examples of such websites are MySpace and Orkut.
3. Directory Listings: Submission of the website to the directories will definitely enhance the generation of the traffic and link popularity of the particular website. Directories include list of websites that are meticulously checked. The directories are differentiated into several relevant subject categories that provide information to the visitors. Web directories are human edited and are much smaller than the search engine database.
4. Article Distribution: Article distribution is the modern trend of off-page optimization. An article with relevant keyword is written and the uniform resource locator of the self-owned website is placed at the end of article. Thus when the article is submitted in the popular article websites the traffic is generated to the self-owned website. Within less time, the website owner will receive potential buyers in the effective manner.

While doing off page optimization one should research and come up with multiple Anchor Texts containing the recommended density of keywords/keyword phrases. If you are unfamiliar with the term “Anchor Text”, it is the hyperlinked text that is placed on the Web Page which links back to your page.

Improvement in SERP or Search Engine Ranking Positions: It is the list of the web pages which a search engine returns according to the keyword query. The results generally incorporate the web pages with link to the page, titles, a brief description showing where the keywords have similar content in the webpage.

How to Do On Page SEO?

On page optimization is an important aspect of Search Engine Optimization. It is the method by which a number of elements on the web page are properly structured so that it can be found by search engines for desired keywords or keyword phrases.

On page optimization is pretty easy and must be a target not only for the main web page but also for every single content page within the website.

The following are the few of the techniques of On Page SEO web design optimization:

1. Add Keyword in Title: Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.
2. Add Keywords  in <h1> header tags: The <h1> header tag should be as far towards the top of the page as possible. You can think of an <h1> header tag as a title for whatever content you have on your page.
3. Add Keywords  in <h2> header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag should be placed somewhere towards the top half of your webpage
4. Keyword Density: It is the percentage of the number of times the keyword or keyword phrases appear as compared to the number of words in a particular webpage. Try to mention each keyword in a natural way as you are writing
5. Bold or italicized keyword text: Bold is used as strong and italics are used as emphasis tags in the body copy of the blog posts. This will help the search engines like Yahoo which words/phrases should be given more weight.
6. Properly include <alt> image tags: <alt> image tags is the description of the image for search engine. You should always include the keyword in the alt tags to increase keyword dentisity, but not overdo it.
7. Anchor Text: It is the clickable or the visible text within the hyperlink.
8. Keywords in URL: Search engines take into account the words used in the URL. So it’s a good practice to include your targeted keywords in the URLs of your website.
9. Link structure: If the navigation menu of a website is structured then the visitors will navigate the website with just few clicks. It is necessary for the consumer. This also helps the search spiders to get several links to follow.

However I have to point out that on page SEO is not as affective as off page SEO. You can read my another articles “How to Do Off Page SEO” if you are really serious about your website optimization.